“Stocks of the fleece are unlikely to be replenished until the war is over, the company that makes the jacket told Insider.” Well, duh.
This article struck me as emblematic of the strangeness and importance of celebrity, fashion and branding in the modern world. They are talking about an actual war, and somehow the conversation shifts to what the President of Ukraine is wearing and how it is to be sold. The constant media depiction of Zelensky wearing this jacket and the olive drab tshirt seems like deliberate styling to create an “iconic” image of him, as the fashionistas say, a form of marketing. He was a professional actor, and in that former role he always appeared clean shaven and in a suit. The minute the war started, he grew a rugged but somehow always perfectly-groomed beard and also somehow always seems to have a clean army green tshirt, a camera-ready costume right out of central casting. I commented recently on an article on the main VC page how the branding around The Hunger Games films made me uncomfortable with its use of fashion, which in the books was a psyops weapon in the hands of totalitarianism. This gives me the same feeling, only in the real world. It is indeed a nice jacket, but what is really being sold?