The Freemasons want you to sell them your phone and buy a new one. That way they can profit both from selling you your new phone and from reselling your old one. They also get access to your personal data. But it's really all about saving the planet, of course.

It also promotes sales and therefore manufacturing of more new phones, often unnecessarily. Yes, they are really selfless and ardent friends of the planet.

Yes, this ad is about selling you refurbished phones but they also buy up phones that probably don’t need to be replaced in the first place. Malls and shopping centers now have machines where you insert your phone and get instant payment. Perfect for stimulating unnecessary new phone sales. And perfect for data collection.