lgageharleya
“Beer hasn’t always done right by women, so we’re on a mission to make up for the bad $#!T by turning it into good $#!T.”
The ad is confrontational, angry and full of repetitive vulgarity which I guess the makers felt was cute, as the overall theme ties into the homesteading/small farm ethos so popular today.
Reading through the comments, I found information I was not aware of. Why do these companies do this?
S Huffman
23 hours ago (edited)They have to meet ESG goals to get loans and be in good standing in the international financial community.. the UN started the policy in 2005 with about 10 countries and goals. Now it’s fully international – unless BRICS refuses. ESG – environmental and social governance
zephodb
14 hours agoOr they are being forced to raise their ESG in order to get the short-term loans that big companies need to get their liquidity up in order to fulfill bills while longer-term investments that are their main business, but they have to be able to get these short-term finances. The ESG nonsense was put as a requirement on a lot of these short-term liquidity issues several years ago and businesses are being forced to go get their ESG up or default in the short-term… But it is a treadmill and there’s no way off.
I’m not excusing them, the ESG stuff is nonsense, and fewer and fewer companies are able to find the non-ESG credit lines as time goes on, so more are being forced to go this way to avoid missing payments.
This gives me the impression that they hired a female marketing executive with the sole purpose of increasing beer sales to woman. Her bonuses and future depend on her success. If so you have to be dumb or desperate to take such a job because it’s like trying to sell the game cricket to Americans to replace football.
Actually it is hubris to think you can do what they are trying to do, there’s a reason most woman don’t drink beer, they don’t like it.
Pathetic. And I won’t even go into the fact that probably 95% of the “women” models in those beer posters are trannies (all of the famous ones are, for sure). I also have to wonder about the “women” in the ad itself; they’re not looking or sounding very naturally feminine.
Yes, but even if they are born women, frankly, this infantilizing idea of the last few years that women who entered into highly lucrative contracts with an implied sexual compliance were innocent and entirely unware is silly, imo. I went to SoCal when I had been a VERY sheltered, rural/suburban kid at age 17 and I fully grasped the price of admission to the two arenas I was offered access to.
So, now, the idea is to take an industry which did give women a previously unheard of financial power – fully knowing the cost of admission – and turn that into another level of gender hatred. As if those women didn’t knowingly trade.
When I was young and naive, I enjoyed the impression I made on others, on men – I wasn’t trying to wield some power over them, but I noticed how they responded to me and it was at times an elating feeling. These women were almost certainly far more savvy than I have ever been.
This orchestrated ire is nothing but another branch of the eugenics agenda.
The other dynamic in this is that, now common men are so much more angry at the perceived ingratitude of western women, as we have had it far better than many others because of decent men.
Decent men also only vicariously felt the benefits of the “liberated” woman, so they feel more hard done by. It is beginning to turn a tide the other way, and I’m not sure it’s even mostly women steering. I think we have again, been nothing but pawns in the schemes of the men who run it all.
To be honest the whole purpose of liberating women was not to benefit men in the first place. Most benefits come through exploitation anyway, so yeah, getting less opportunities to exploit women feels like a loss of status quo for entitled men. Because it is.
But, as with everything else, the ones who always have been and still are doing the exploiting have deflected their own blame onto everyday men, who were the ones doing their best to remain respectful despite how much women were putting it out there.
Feminism was never meant to liberate or elevate women, it was all about degrading them, degrading relationships between the sexes, degrading men’s pay and pensions by telling women it’s great and liberating to work and make money like men – until they began to feel forced to need to work as men made less and women were paid lesser, still.
Then women still needed to come home and tend to the family, the housework, etc, and to feel like they truly never could meet all the goals they set for themselves. It was a system designed as yet another slow failure dressed up in trappings that looked and sounded fair and righteous.
Well said!
when women brewed beer , They used medicinal herbs , so the add is saying we do not need allopathic medicine.
When I saw the commercial, I just didn’t understand the concept:
“We didn’t like beer companies selling the old stuff, so we’re selling the old stuff, and using the money…”
??? That right there lost me along with the rest of it.
(Whenever something doesn’t make this much sense I put it in the “must be full of lies” category.)