Yesterday, Anthropologie posted a new promotional video to their IG account, featuring a tall, bald male ballet dancer in 3 of their new spring dresses. As he twirls around, the camera shows that one of the dresses won’t even zip up over his broad back, and we are treated to multiple flashes of his very male bulge in white underwear.
The backlash was so big that they deleted and closed all comments on the post within hours. However, the post is still up, and hundreds of women have responded via comments in their subsequent IG posts. Only about 5% of the responses are positive, cheering on Anthropologie’s “inclusivity”, while the whopping majority are from women who feel offended, erased, and silenced by both the video ad and Anthropologie’s choice to shut down all responses.
URBN owns several brands, including Anthropologie as well as Urban Outfitters, Bhldn/Anthropologie Weddings, Free People, Terrain, Menus and Venues, and Nuuly.