In this article, we take a brief look at Goodall who is portrayed as a kindly grandmother that wouldn’t hurt a fly and someone even our youngest can trust. However, as with the wolf in Little Red Riding Hood, she is not as her public image or name suggests. After learning a little about Goodall’s underlying beliefs, wisdom would say that children should stay well clear. Children should only watch documentaries or films associated with these marketeers in the presence of responsible adults. Adults who can negate any nuances which have been deliberately included to “nudge” or manipulate beliefs towards ideologies that are harmful not only to us but also to our natural world.