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The nickname for the Belgian football (or soccer, for Americans) team is the Red Devils. Of course, they’re off to the bloodiest world cup soccer since Argentina 1978. A good reason for the players to throw up the horns and fans to ‘believe’…Jupiler is a beer brand and sponsor, quite intersting as Qatar is a muslim country. So we have Belgian beer Duvel (Devil in Belgian/ Flemish) which has a 6,66 beer on the market and now Jupiler joining in 😉